A domain name is similar to a piece of land that you own without the house. The house that you build on the property is the equivalent of the website. As they say in real estate: location, location, location. A house located in the right spot will sell at a much greater rate than one in a bad area, even if the house isn’t the best in terms of quality. The same can be said for a great domain name. Even if the website isn’t monetized or built as well as it could be, if it has a quality domain name then it can still be successful.

Criteria

What goes into a quality domain name? First, always choose a .com domain name. They have the most authority and will rank higher in the search engines. Next, if you can get a keyword phrase as your domain name, then do so. You will rank higher for that keyword phrase as a result. Even better if you can get a domain name that is also a product or service, such as indoor cycling bike used in the example earlier.

The next tip is to find a domain with three words or less. Always shoot for a keyword phrase first, but if you can’t find a good one available, go for something that is catchy and stands out. You could even throw your name in it if you want, such as “LarrysLawnmowers.com” or something along those lines. You want a domain name that will stick in people’s minds if possible.

If you find a great keyword phrase that is four words long, then go for it. However, four words is about as long as you want to go. You don’t want a domain that is really long, otherwise people will have a hard time remembering it. You want a phrase to at least be getting 500 words a month from Google, but preferably 1000. Use the Google Keyword Tool to help you with this process.

As mentioned, the lesser amount of words in your domain, the better. I was able to get a domain recently with only two words that was a keywords phrase. It was homeopathybook.com, and of course targets products which was even better. This domain will be easy for people to remember and will be viewed as an authority on the subject of homeopathy books, which will also likely increase the chances of making sales.

Getting a two word domain is really difficult for a keyword phrase, as almost all of these have already been taken. If you can get a keyword phrase two words long, grab it because they are rare and will be worth a lot more money.

So, when getting a domain name remember these key points:

• Always choose a .com domain name
• target a keyword phrase
• Make sure the phrase is getting good searches each month (at least 500)
• Try and get three words or less, no more than four
• If you can’t get a good keyword phrase, go for something catchy
• The less words, the better

A great tool to use to see which domains are available is domainsbot.com. When you type in a domain name, it will tell you instantly if it’s available. You can also do an advanced search that will provide suggestions as well.

Where should register domains at? I have registered all my domains at Go Daddy. A lot of people I know recommend Name Cheap, so I would say you could use them as well. Those are the two places I seem to hear about the most. I have never had an issues with Go Daddy whatsoever, and I will continue to get them from there.

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